Post by account_disabled on Dec 26, 2023 10:46:39 GMT
This morning MARCO presented "The New Frontiers of Communication" , a docuseries created by the communication consultancy that is now available on Amazon Prime Video for users in Spain, the United Kingdom and the United States, as well as on its website . The production showcases the patented TFCOM® (Transcending Borders of Communication) vision and explores the new paradigm of communication. The docuseries, which captures how the internet and the pandemic have revolutionized the way of informing, transmitting and seducing clients, employees, stakeholders and tourists, was presented at the MARCO offices in Torre Spínola. has traveled there to learn more about this project.
And after the devastating data from #infoadex quickly and of course in physical presence we are going with @marco_agency @publicis_Spain and @amazonnewses in their premiere of the Phone Number List docuseries „The new frontiers of communication“ — Javier Piedrahita (@jpiedrahita) February 23, 2021 "The New Frontiers of Communication" reflects the vision of business leaders and executives from different sectors, who explain the impact of COVID-19 on their businesses and communication. The disappearance of geographical borders The evolution of the digital universe has blurred geographical borders and replaced them with linguistic borders.
Consumers have access to global content, so it no longer makes sense to delimit communication to geographical areas and the new frontier is language. "The concept of border has been diluted, until reaching the explosion of globalization, where borders are only delimited by languages...", says Juan Carlos Sánchez, Professor of History and Journalism at the Carlos III University. Information, communication and entertainment are now global consumption concepts, anytime, anywhere. The victory of emotion over reason The border between emotion and reason has also been redefined and emotion has taken on more weight , which endangers the very concept of democracy. The consumption of rational and analytical information based on reading and criticism has been replaced by rapid viewing of content in images, where the most basic feelings are appealed to.
And after the devastating data from #infoadex quickly and of course in physical presence we are going with @marco_agency @publicis_Spain and @amazonnewses in their premiere of the Phone Number List docuseries „The new frontiers of communication“ — Javier Piedrahita (@jpiedrahita) February 23, 2021 "The New Frontiers of Communication" reflects the vision of business leaders and executives from different sectors, who explain the impact of COVID-19 on their businesses and communication. The disappearance of geographical borders The evolution of the digital universe has blurred geographical borders and replaced them with linguistic borders.
Consumers have access to global content, so it no longer makes sense to delimit communication to geographical areas and the new frontier is language. "The concept of border has been diluted, until reaching the explosion of globalization, where borders are only delimited by languages...", says Juan Carlos Sánchez, Professor of History and Journalism at the Carlos III University. Information, communication and entertainment are now global consumption concepts, anytime, anywhere. The victory of emotion over reason The border between emotion and reason has also been redefined and emotion has taken on more weight , which endangers the very concept of democracy. The consumption of rational and analytical information based on reading and criticism has been replaced by rapid viewing of content in images, where the most basic feelings are appealed to.