Post by account_disabled on Jan 24, 2024 6:15:50 GMT
If you're a small business owner asking why Instagram is right for you, then you're in the right place. Let's unpack why you should use Instagram in this post. From storytelling tools to the engagement it brings – and even application to local businesses, we'll look at 7 ways you should get on Instagram for business. Why Instagram for business? Here's 7 Reasons to Love Instagram for your marketing and customer engagement. Save Image by Tomert, Depositphotos BY DONNA MORITZ | UPDATED 22 NOVEMBER, 2019 Posts on this blog may contain affiliate links, which means we receive a small commission at no cost to you, if you purchase through a link. Have you discovered Instagram yet for your business? I can just about guarantee that you have considered it at some stage .. if you're not on there already. Put it this way, I'd be surprised if you were sitting here thinking “Insta-who?”. Instagram is everywhere and its features are evolving on a daily basis. Features that, in my opinion, are perfect marketing tools for Small Business owners using social media to engage with their audience. Which is why I've updated this post to share 7 “Current” Reasons why Instagram works for small business (and why I reckon it's worth you checking it out). Warning: Once you go Instagram, you will never go back! 7 (Updated) Reasons Why I Love Instagram for Small Business 1. Visual Tools There is nothing better than a picture to tell a story or video to tell a story.
Period. Back in the day, Instagram described itself as a “fast, beautiful and fun way to share your life with friends through a series of pictures”. Nothing much has changed.. and yet so much has. It's still a great way to share your life, but now we have video and all the things – not just photos! In fact, when speaking, I often tell audiences that one of the hidden benefits of Instagram is that it is a content creation machine. It sits on your phone and gives you a wealth of ways to create visual content from within the Instagram toolbox itself, including: Photos and videos Camera integration and in-built camera Country Email List tools Instagram Stories including all sorts of engagement stickers (location stickers, poll stickers, question stickers, and more). Ability to share GIFs straight from Giphy and GIF Stickers Drawing Tools Text tools Video features like filters, boomerang and more. All in all, you can create just about anything without needing to leave the Instagram App. This makes Instagram a cost-effective, easy-to-use tool that any business owner can leverage for marketing. This is why Instagram is a great option for business owners who have a small marketing budget. You can forget about fancy tools, apps or outsourcing and do a whole lot with the Instagram app. Check out these tips for some of the creative ways you can use Instagram tools.
Instagram Stories As I mentioned, Instagram Stories brings us one of the most effective forms of Storytelling on the internet. And the story format is not going away it seems. Check out what Mark Zuckerberg said about it: Mark Zuckerberg Quote about Instagram Stories Save Stories are on-track to overtake posts in feeds! Image by Shutterstock The beauty of Instagram Stories is that it is a visual blogging or video medium all of its own genre. And users love it! In fact, 80% of users on Instagram follow businesses on Instagram Stories. So it's a great place for businesses to be in order to connect with their ideal customers. Quote about Instagram Stories - 80% of users follow businesses on Instagram Stories - why Instagram is good for businesses. Save 80% of users follow businesses on Instagram Stories (Image by Shutterstock) And to top it off, 1/3 of the most viewed stories on Instagram are by businesses. So it's another reason why Instagram is great for businesses. And of course, the awesome visual component of Instagram Stories leads to engagement, which leads me to Reason 3! 3. Social Engagement This platform is not only about showcasing your awesome photos and videos and stories. Most of Instagram's features are designed to encourage your audience to engage with you.
Period. Back in the day, Instagram described itself as a “fast, beautiful and fun way to share your life with friends through a series of pictures”. Nothing much has changed.. and yet so much has. It's still a great way to share your life, but now we have video and all the things – not just photos! In fact, when speaking, I often tell audiences that one of the hidden benefits of Instagram is that it is a content creation machine. It sits on your phone and gives you a wealth of ways to create visual content from within the Instagram toolbox itself, including: Photos and videos Camera integration and in-built camera Country Email List tools Instagram Stories including all sorts of engagement stickers (location stickers, poll stickers, question stickers, and more). Ability to share GIFs straight from Giphy and GIF Stickers Drawing Tools Text tools Video features like filters, boomerang and more. All in all, you can create just about anything without needing to leave the Instagram App. This makes Instagram a cost-effective, easy-to-use tool that any business owner can leverage for marketing. This is why Instagram is a great option for business owners who have a small marketing budget. You can forget about fancy tools, apps or outsourcing and do a whole lot with the Instagram app. Check out these tips for some of the creative ways you can use Instagram tools.
Instagram Stories As I mentioned, Instagram Stories brings us one of the most effective forms of Storytelling on the internet. And the story format is not going away it seems. Check out what Mark Zuckerberg said about it: Mark Zuckerberg Quote about Instagram Stories Save Stories are on-track to overtake posts in feeds! Image by Shutterstock The beauty of Instagram Stories is that it is a visual blogging or video medium all of its own genre. And users love it! In fact, 80% of users on Instagram follow businesses on Instagram Stories. So it's a great place for businesses to be in order to connect with their ideal customers. Quote about Instagram Stories - 80% of users follow businesses on Instagram Stories - why Instagram is good for businesses. Save 80% of users follow businesses on Instagram Stories (Image by Shutterstock) And to top it off, 1/3 of the most viewed stories on Instagram are by businesses. So it's another reason why Instagram is great for businesses. And of course, the awesome visual component of Instagram Stories leads to engagement, which leads me to Reason 3! 3. Social Engagement This platform is not only about showcasing your awesome photos and videos and stories. Most of Instagram's features are designed to encourage your audience to engage with you.