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Post by account_disabled on Nov 23, 2023 7:19:13 GMT
PPC settlement methods The second step is to choose the settlement method. This will allow you to optimize costs and choose the best solution. The most popular include: CPM (Cost Per Mille) – settlement per thousand clicks, CPV (Cost Per Visitor) – settlement for moving the target group to your website. CPV (Cost Per View) – settlement for one viewing Whatsapp Number List of the ad, CPC (Cost Per Click) – settlement for each click, CPA (Cost Per Action) – settlement for interacting (purchase, registration, completing a survey), CPC (Cost Per Conversion) – settlement for acquiring a customer (lead, sale). What influences the position of a PPC ad? Here we should start with the budget we have. You need to set it in your account for a given ad. The limit depends on the value of the words and the type of ad. Ndependence from Google algorithm updates, precisely because they are not part of the organic results. Nevertheless, you should pay attention to the audience profile, their needs, location and keywords. Support in the form of a landing page When dealing with paid advertising methods, it is worth reaching for a landing page whose task is to promote and/or sell products or services offered, as well as to transform an anonymous user into a personalized customer.
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