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Post by account_disabled on Nov 25, 2023 7:11:00 GMT
La Redoute offers to simplify the search for a product on its mobile application. It is possible to search the La Redoute catalog by voice or photo. Voice search uses the Google platform. It uses the C Level Executive List Google Cloud Platform Speech API application interface. The second search mode uses a photo transmitted by the user in order to find the equivalent in the catalog; this search was designed with the startup Visenze. This Californian company already works with the fashion site Asos, Essilor and the Japanese e-commerce giant Rakuten. The latter is also one of its investors and is the owner of PriceMinister in France. La Redoute arrives late when it comes to research based on a photo. Its competitor Zalendo launched a mobile app of this type in 2014. The project is led by Marie Mercier, director in charge of the digital experience at La Redoute.
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